Michael B. Horn: Edtech Market is Growing--If You're Disruptive

An article by Katie Ash in Education Week about a new report by the investment bank, Berkery Noyes, caught my eye recently because of its analysis about the education technology market. According to the piece, “companies focused on technology-based instruction and tools for data collection and analysis are thriving in the K-12 market.”
But beneath this, there are some important layers of nuance that seems to clarify what many education technology companies are seeing on the ground.
On the one hand, a whole series of education technology companies say the current budget crises are hurting their businesses. According to the article, if you are in the business of providing such things as supplemental content, then that is indeed the likely reality of your world.
On the other hand, several digital learning companies report to me that the budget crises seem to have driven an up-tick in their businesses.
Click here to read the complete article I posted on the Education Next website. And take time to read Rocketship Education's John Danner's comment on my article. He says the era of accountability is coming to online learning.